The Fashion Revolution Campaign started eight years ago after the 4th largest industrial disaster in history happened in Bangladesh. The collapse of Rana Plaza factory killed 1,138 people leaving more than 2,500 others badly injured. It occurred on the 24th of April 2013.
Bangladesh is one of the poorest countries in the world. It is also the world’s second-largest manufacturer of apparel after China. Known for cheap labor, a place where people worked tirelessly to be paid one dollar a day while the big brands they worked for made millions of dollars off their labor.
This campaign seeks to end such exploitation of human rights. It exposes the ill-treatment of unseen workers across the fashion supply chain and the environmental crisis that the thousands of clothes produced yearly are causing.
Remembering Rana Plaza
Rana Plaza was a factory complex in Savar, Bangladesh, where more than 5,000 people worked making clothes for some of the biggest global fashion brands and retailers. The victims were mostly young women.
This tragedy was preventable. In the aftermath, survivors told stories of how they noticed cracks in the building and knew the building was hazardous just days before the collapse. Multiple workers told their supervisors that they were afraid to enter the building and continue working. The retails shops and banks on the ground floor shut down their operations, but the demand of an insatiable fashion industry forced garment workers to keep working. The ugly truth is that some of us may have bought and worn the clothes they made.
The reality is that our clothes have gone on a long journey before they reach stores and webshops, passing through the hands of cotton farmers, spinners, weavers, dyers, sewers, and many more.
This drastic incident could have been prevented if there was a movement like #fashionrevolution that raises awareness against the quality of working environments and the ill-treatment of factory workers who produce the clothes we wear. After the incident, a group of people in the United Kingdom came together to question brands and for producers to tell stories of how they make the clothes they sell. To examine the working condition of the factory workers and to throw a lot of light on the impact of the heavy production of clothes and the effect on our environment especially our sources of clean water.
The campaign has been taking place worldwide annually ever since then. They believe that no one should die for fashion and are raising a serious campaign for it. This year, The Fashion Revolution started on Monday 19th April and will run till Friday, 25th April 2021.
Millions of people and brands are talking about this movement on social media.
1.Take to social media and ask brands.
2.Follow up when they reply.
3.Invite a Friend.
4.Use the windows.
5. Attend an event.
You can check out the hashtag #fashionrevolution to see what people around the world are doing about this movement.
ChyAzozie Inspired is my brand. All our clothes are made by hand in our shop here in Abuja, Nigeria. My working environment and my equipment are in their best conditions always and I pledge that I pay my workers what they deserve too.